Media
Perspective from both sides of the lens
My background includes a Masters Degree in Broadcast Journalism and five years in the news business, followed by over a decade in the nonprofit world. I can see the world through both sides of the lens. I know what reporters are looking for to tell a great story, but I also know how hard it can be to pull together sound bites that capture some of the complexities of the issues discussed.
I will work with you to help take away some of the mystique and misconceptions about how media works. You'll receive the tools needed to put together a proactive approach and help bring your message to a larger audience.
I will work with you to help take away some of the mystique and misconceptions about how media works. You'll receive the tools needed to put together a proactive approach and help bring your message to a larger audience.
Let me tell your story
Whether covering a press conference, a new campaign or doing an interview - journalists play a vital role in bringing your story to a mass audience.
However, they can also control your message if you’re not prepared. That is where I can help.
With the right tools, anyone can craft a compelling story while also ensuring that their key points are reaching the right audience. I can help you tell your story and widen your impact by reaching more people through media. When it comes to media requests, my experience has been that even seasoned professionals in leadership positions don’t like talking to reporters.
Common complaints I hear from people about media:
With the right training and focus on your messaging, I can help you push through these barriers and get the coverage you desire.
Like it or not media is one critical layer of every communications plan. Depending on the audience you are attempting to reach it may be the most vital component to achieving the outcome you desire.
However, they can also control your message if you’re not prepared. That is where I can help.
With the right tools, anyone can craft a compelling story while also ensuring that their key points are reaching the right audience. I can help you tell your story and widen your impact by reaching more people through media. When it comes to media requests, my experience has been that even seasoned professionals in leadership positions don’t like talking to reporters.
Common complaints I hear from people about media:
- They never talk about what I want them to, and when they do, they get it all wrong.
- They call all the time, but I'm too busy to get back to them.
- They never cover our big event we invite them to every year.
- The interview was great, but then the piece didn’t use the most important part of what I said.
- I’m afraid to talk to media; they twist my words around.
With the right training and focus on your messaging, I can help you push through these barriers and get the coverage you desire.
Like it or not media is one critical layer of every communications plan. Depending on the audience you are attempting to reach it may be the most vital component to achieving the outcome you desire.
Services offered:
- Message development
- Spokesperson training
- How to build relationships with reporters
- Preparation for interviews and press conferences
- Media advocacy
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